Here’s what people are saying about the book:
It gives you a fresh perspective and uncovers a much more complex process you ever imagined … It’s a must buy for everyone involved in the creation of an iPad or iPhone app.
Tim Van Damme
Web and iOS designer
This book is indispensible for anyone who wants to get serious with iPhone development. It covers not just the technology behind the iPhone OS platform, but the daily life of an iPhone developer—something far more difficult to put into words. Craig has been there since day one, and is now sharing some of his best tricks with all of us. Beginners will quickly get rolling, and even veterans will learn interesting things from the mind of a proven master.
If you want to write an iPhone or iPad app, before you download Xcode, buy this book.
Cultured Code, developer of Things
This collection of condensed wisdom is invaluable to app developers. Even experts are likely to learn something new from every page.
Developer of Instapaper
Starting out as an iPhone developer is akin to stumbling into a vast and exotic wilderness, filled with unknown danger and untold possibility. It’s easy to get lost without a guide. I can think of no one better than Craig Hockenberry and no better book than this to help you on your way.
Developer of AppViz